I really wanted to play on the "squareness" of the symbol with the pizza box, so I came up with this alternate logo for to-go boxes.
I created the menu to work as a booklet. I imagined the menu printed on matte card stock with soft satiny feel.
Next I imagined and created what the restaurant might look like on the outside. The color blocks on the outside windows are transparent, as well as the logo. I've indicated where the menu might be positioned on the outside of the restaurant. The menu could be a weatherproof painted/engraved metal sign attached at the back, invisibly. My vision for the interior of the restaurant includes a great deal of metal and glass, using red, blue, white, and black throughout.